is a term we have coined & trademarked. Stated simply, it means bring a logo to the current century, updating it, and polishing it up a bit — without reinventing the wheel. So often, at the startup of your business, you scramble to pull something together quickly, trying to save $. Eventually you are savvy enough to realize it is time to fix things — but alas, where to start? We are your resource. We take what you’ve got, respect the branding history already established, make your vision come to life by some experienced design tweaking and Voila! Better than ever!